The Insights section deals with whether a business idea holds up. This one is narrower and more practical. It is about the products themselves.
What separates two panels that both say 200W. Why a rechargeable fan’s stated runtime is measured on its lowest speed. Which engine size crossed the green tax threshold on 1 July and which missed it by two cubic centimetres. What a bale actually costs you once you count what you cannot sell. Fifty pieces so far, each one written around a product we supply and a question buyers keep asking us about it.
None of it is written to sell you something. Several of these pieces will talk you out of a purchase, which is usually cheaper for everyone than the alternative.
If what you want is not covered, ask. We answer sourcing questions without charging for the answer.
The temptation is obvious and so is the consequence. Quilted, tweed, denim and suede all...
Somebody carrying a machine through traffic, rain and crowds every working day has thought about...
Footwear is the least forgiving thing you can import. A t-shirt that runs small still...
Two failure modes, both predictable. A factory that has thought about children solves them with...
Everybody buys in the same three weeks, and production plus shipping runs about two months...
The buyer is almost never the wearer. She is judging fabric against her own laundry...
Denim is the most reliable line in menswear and the easiest to buy badly, because...
It sits well under a blazer, under a jacket and under traditional wear, and it...
Everybody starting a label spends weeks on the graphic and ten minutes on the shirt...